Build habitats. Protect species. Make a real difference.

A conservation adventure game with a mission to create real change.

Save Our Species is coming to Roblox with a hopeful, action-packed conservation adventure where young people become wildlife guardians, protecting the creatures our world can't afford to lose.

Save Our Species is set in a living, breathing nature reserve where every action you take shapes the world around you. Players explore a richly detailed conservation centre and surrounding parklands, building habitats for at-risk wildlife, picking litter, and completing missions set by a cast of passionate in-game characters.

Currently featuring three UK native species — bees, bats, and hedgehogs — the game reveals the surprisingly vital roles these often-overlooked creatures play in our ecosystem. Real conservation science is woven into every interaction, making learning feel like adventure rather than instruction.

This is a game built on hope. Players don't just hear about environmental challenges — they experience the joy of doing something about them.

The need for this game is real. Research shows that 84% of young people globally are worried about climate change, and over half feel powerless to do anything about it. Save Our Species exists to change that — because giving young people joyful, meaningful action is the most powerful thing we can do. Not doom. Not lectures. Play.

The vision

Save Our Species launches with three iconic UK species, but this is just the beginning.

We're building a game world with no ceiling. As the game grows, players will unlock portal passages to new lands — each one centred on a different country's native wildlife and ecosystems. From the rainforests of South America to the savannahs of Africa, every new world brings new species, new challenges, and new reasons to care.

Our ambition is a truly global conservation game — one that doesn't just teach young people about the natural world, but gives them a living, expanding world to explore, protect, and call their own. A game where the more you play, the more you understand. And the more you understand, the more you want to do.

This is conservation education at the scale the planet needs.

Species spotlight

🐝 Bee

Responsible for pollinating one third of everything we eat, bees are among the most important creatures on the planet — and one of the most at risk. In Save Our Species, players help restore the habitats bees need to thrive.

🦇 Bat

Often misunderstood, bats are extraordinary natural pest controllers, consuming thousands of insects every night. Their declining numbers affect entire ecosystems. It's time to change the story.

🦔 Hedgehog

Britain's best loved garden visitor has lost over half its population since the year 2000. In Save Our Species, players discover why hedgehogs matter — and what it takes to bring them back.

  • In a global survey of 10,000 young people aged 16–25 across ten countries, 84% were at least moderately worried about climate change, and over 50% reported feeling sad, anxious, angry, powerless, helpless, and guilty.

Press & recognition

Save Our Species is developed by the team behind It Started With a Sloth — an award-winning, internationally recognised climate education organisation based in West Yorkshire.

WINNER — Digital Women Entrepreneur of the Year 2024
Featured — 60 Digital Women to Watch 2024
WINNER — TMMRW Award 2023
Finalist — UK Green Business Awards, Entrepreneur of the Year 2025
Finalist — Global Climate Design Awards 2024
Finalist — Digital Woman of the Year 2024
Finalist — Community Leader of the Year 2024
Finalist — Woman for Good 2024
Finalist — WISBY 2023
Finalist — Sustainable Freelancer of the Year 2023

Our work has been featured across BBC News, Channel 10, The Times, Yahoo News, and regional press nationwide, reaching over 25 million people. You can witness our mermaid-life crisis on our feature page.

Want to know more? Get in touch at helen@iswas.earth

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